A2 Milk Market is projected to witness lucrative growth by reaching up to USD 6,413.9 million by 2030
Market Overview
A2 milk is high in calcium and other essential vitamins and minerals, and it is free of hormones and antibiotics. It has been shown that A1 beta-casein milk increases the amount of BCM-7 released by newborns, which has been linked to a variety of stomach-related issues. Despite this, BCM-7 release is reduced as a consequence of A2 milk digestion. As a consequence, infant food manufacturers commonly choose A2 milk for use in newborn formulae.
The market will continue because of the increase in demand for A2 milk. To save money on intermediaries and increase profit margins, the majority of dairy companies have decided to solely supply A2 milk via direct channels. The advancement of A2 milk technology, the rising usage of A2 milk in baby formula, and consumers’ heightened concern for their health are some of the factors driving market growth.
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Market Size and Growth Analysis
DataM Intelligence’s latest proven results show that the “Global A2 Milk Market” size reached USD 2,079.2 million in 2022 and is projected to witness lucrative growth by reaching up to USD 6,413.9 million by 2030. The market is growing at a CAGR of 15.6% during the forecast period 2023-2030.
Market Key Drivers
Increased Awareness Among Consumers to Drive Market Growth
Customers’ growing knowledge of their own health, diets, and food consumption is driving the global A2 milk market. Consumers eventually learn about the advantages and disadvantages of the foods they eat on a daily basis. A2 milk is particularly nutritious and beneficial to a person’s health due to the presence of A2 beta-casein protein. The A2 protein protects against various types of heart diseases, diabetes, and autism. As a consequence, customers choose A2 milk for daily use. As a consequence of this change in desire and increased health awareness, the global A2 milk market is expected to rise quickly.
A2 milk has a different protein type and structure than A1 milk. A2 milk is the best alternative for boosting immunity and staying healthy, and switching from regular milk to A2 milk helps both the mind and body by improving cognitive function and nourishing skin and hair. A2 milk also protects against diabetes, autism, lactose intolerance, and heart disease. Customers are increasingly interested in A2 milk owing to its high nutritional value and many health benefits. To preserve their health, customers choose A2 milk over normal milk in a variety of dairy products. As a consequence, A2 milk has been shown to be more nutrient-dense than regular milk.
Market Key Trends
- A2 milk producers have been expanding their product lines in order to meet a broader variety of customer requirements. A2 milk is currently accessible in a variety of forms, including yogurt, cheese, butter, and newborn formula, in addition to ordinary liquid milk. This product diversification has aided in boosting A2 milk’s market reach and appeal to various customer segments.
A2 Milk Market: Segmentation Analysis
The Global A2 Milk Market is Segmented by form, packaging form, distribution channel, and region.
By Form
- Liquid
- Powder
By Packaging Form
- Carton
- Bottle
- Others
By Distribution Channel
- Supermarket & Hypermarket
- Grocery & Convenience Stores
- Online Retail
- Others
By Region
- North America
- South America
- Europe
- Asia Pacific
- Middle East, and Africa
Form Insights
In 2022, the liquid segment accounted for more than 70% of global sales, leading the industry. Consumers choose fresh milk because it contains nutrients such as calcium, vitamins, and proteins. Liquid products contributed more to market revenue due to their ease of use and broad use.
Packaging Form Insights
The cartons segment accounted for more than 60% of the global A2 milk market in 2022. Carton packaging is safer and more practical for keeping food since it preserves and extends the life of the product. Carton weighs less, lowering shipping costs. The carton segment contributed the most to global market revenue because of the high demand for rigid packaging in the dairy products industry.
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Industry News
- In April 2023, The A2 Milk Company USA, well-known for its products that solely include the healthier A2 protein, expanded its product line by incorporating milk from grass-fed cows. Alternatives to whole and 2% milk are offered in the line.
- Sid’s Farm, a high-end D2C dairy brand with Telangana heritage, offered A2 Desi Cow Milk to its clients in Hyderabad in August 2022.
- The Holstein Milk Company debuted four new products in July 2022: UHT Chocolate Milk with Soy, UHT Cafe Latte Tongkat Ali, UHT Oat Milk-Original, and UHT Almond Milk-Original. The company will also develop a 320-hectare dairy farm in Pondok Tanjung, Perak, as well as import dairy cows.
Geographical Analysis
Asia Pacific Dominates the A2 Milk Market
Asia Pacific led the A2 milk market in 2022, with a revenue share of more than 50.0% and an expected CAGR of 18.7%. Nations such as China, Australia, New Zealand, and India contribute positively to market income. To help this segment, milk is commonly considered the best health commodity among people of all ages. Furthermore, owing to the ease of access to the many types of cows and buffalo, a considerable amount of milk was produced.
North America is Expected to Acquire the Largest Market Share
North America is expected to develop rapidly, with a CAGR of 19.7%. Because of the global need for healthy milk, countries such as the United States and Canada are favourably affecting market growth. This rapid development is expected due to growing demand caused by higher consumer spending and the introduction of A2 milk as a beverage.
Key Players Operating in the Global A2 Milk Market
- The A2 Milk Company Ltd.
- VinaMilk
- Amul
- Erden Creamery
- Provilac Dairy Farms Pvt. Ltd.
- Urban Farms Milk
- Freedom Foods Group Limited
- Taw River Dairy
- Ripley Farms LLC. and Nestle S.A.
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