Hyderabad News Desk

On the evening of December 6, the first 2023 China Sanya International Bridal Fashion Week concluded successfully at the Rosewood Sanya Hotel in Haitang Bay. During the event, a series of exciting theme shows, high-end forums and interactive experiences not only promoted the in-depth integration of Sanya’s tourism and fashion industries, but also injected new vitality into the economic development of this coastal city. This fashion week has positively promoted the prosperity of Sanya’s fashion consumer market and enhanced the city’s brand image, creating a brand new business card for Sanya.

(Live Photo from the Catwalk)

A highlight of this event is the participation of 20 world-class wedding dress brands from 12 countries including the United States, Malaysia, Italy, and Spain, including well-known designers such as VERA WANG and Jimmy Choo, the kings of the wedding dress industry. The VERA WANG brand made its debut in Sanya, my country, and held the “VERA WANG HAUTE New Product CDF China First Show”, demonstrating its elegant and classic design style and the ultimate interpretation of wedding dress aesthetics. There were 20 debut and wedding show events during the Bridal Fashion Week. 160 Chinese and foreign models gathered in Sanya and displayed 1,000 high-end wedding dresses, making Sanya extraordinarily romantic. In addition, there are social activities such as five major brand nights, including VERA WANG and high-end cocktail parties. Fashionistas, famous designers, newlyweds and entrepreneurs from related industries from all over the world gathered together to bring Sanya an unprecedented night of fashion and romance.

(Zheng Conghui, Director of Sanya Municipal Commerce Bureau)

Zheng Conghui, director of the Sanya Municipal Commerce Bureau, said that the successful holding of Sanya International Bridal Fashion Week has enhanced Sanya’s fashion status at home and abroad, demonstrated Sanya’s fashion potential and strength, and is of great significance in attracting more fashion resources and improving the city’s image. This event promoted the development of the wedding dress fashion industry at home and abroad, provided a display platform for designers, and brought a new shopping experience to consumers. In the future, Sanya will continue to deepen the integrated development of fashion and tourism. Taking Sanya International Bridal Fashion Week as a starting point, we will continue to innovate and hold more fashion events with international influence to build Sanya into a city full of romance and fashion. At the same time, we should also use the platform of Fashion Week to promote the development of the local fashion consumption field and inject new impetus into Sanya’s economic development. As a romantic and diverse tourist destination, Sanya will attract more people to choose to hold weddings here in the future.

It is worth mentioning that celebrities such as Guo Biting and Chen Xinyu also appeared in Sanya to support this bridal week, adding starlight to the event. COSMOBride, Weibo Fashion and other national industry media matrices jointly announced the event, helping this bridal week become the focus of fashion. As of now, the total reading volume of #2023 China Sanya International Bridal Fashion Week# on Weibo has reached 150 million, and the reading and playback of relevant content on new media platforms such as Douyin, Channels, Red, and Kuaishou has exceeded 10 million. Sanya Bay bus stop sign, Sinopharm CNSC Duty Free, and CDF Sanya International Duty Free Shopping Complex LED large screens display relevant advertisements, creating a solid urban atmosphere.

The holding of Sanya International Bridal Fashion Week will help promote the transformation and upgrading of the local tourism industry, enrich Sanya’s tourism products, provide tourists with a more diversified tourism experience, and further attract tourists. During the event, many high-quality fashion brands and designer works were unveiled, providing consumers with more fashionable and personalized choices. This year’s bridal week brought together professional buyers and prospective couples from all over the country. More than 5,000 professional buyers and 10,000 people came to visit and purchase, with a turnover of 120 million yuan. Major high-end brand hotels in Haitang Bay, such as Grand Hyatt Haitang Bay, Poly Rosewood Hotel, and Capella, maintained an occupancy rate of over 90% during the bridal week, successfully driving Sanya’s catering, transportation, and accommodation economic revenue. At the same time, enterprises such as Sanya duty-free shops also launched preferential promotions to further stimulate market vitality.

Xu Wei, president of the Sanya Wedding Association, said that successfully holding the first 2023 China Sanya International Bridal Fashion Week is significant in promoting the development of Sanya’s fashion consumption field. This successful attempt has injected new vitality into the development of Sanya’s wedding tourism industry, while also bringing more diversified choices to consumers. The successful holding of this event also highlighted the unique charm of Sanya as China’s only tropical seaside city, perfectly integrating romance and fashion. In the future, Sanya will continue to work hard to promote the in-depth integration of the convention and exhibition economy with Sanya’s leading industries such as tourism and weddings to bring a better life experience to more people.

The first 2023 China Sanya International Bridal Fashion Week series of activities are guided by the People’s Government of Sanya City, co-sponsored by the Sanya Municipal Commerce Bureau, Sanya Tourism Group, and Sanya Tourism Board, and organized by the Sanya Wedding Tourism Industry Association, CDF Sanya International Duty Free Shopping Complex, Sanya City Tianya Haijiao International Convention and Exhibition Co., Ltd. and Sanya Tianya Haijiao Wedding Service Co., Ltd. jointly organize it.

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