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Melobee Media plans to increase investment to promote market expansion and cooperate with traditional online media to accelerate its listing plan

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Melobee Media plans to increase investment to promote market expansion and cooperate with traditional online media to accelerate its listing plan

December 26
22:55 2023

MeloBee Media (hereinafter referred to as M Media) is a high-profile media company in Asia, known for its innovative and diversified business models. Since its establishment, the company has achieved impressive business growth by leveraging its technology and content advantages that are ahead of the industry.

Mr. Yu Jiapeng, founder and CEO of M Media, said that Hong Kong has always been a strategic focus for the media industry in Asia and even the world. As an international financial center and creative center, Hong Kong has an excellent team of professionals and an international business environment. By increasing investment in the Hong Kong market, M Media will further enhance its competitiveness in Asia and explore new business opportunities with local partners. At the same time, M Media will continue to strengthen marketing in Europe and the United States. As the center of the world’s media industry, the European and American markets have broad development prospects and a huge audience. By investing more resources and energy, M Media will accelerate its expansion in the European and American markets and promote its global business layout.

M Media will invest an additional US$500 million in marketing in Hong Kong, Europe and the United States to enhance brand awareness and attract more users. This marks M Media’s greater confidence in the development potential of these regions and further consolidates its position as the world’s top media company and will strengthen its global influence. This is also an important step in the company’s strategic layout, laying the foundation for future expansion in these regions. As competition in the global media industry becomes increasingly fierce, M Media has been committed to providing high-quality, diversified short video media services. Through this investment, M Media will provide local users and partners with more rich and diverse content.

In order to further enhance its online media business, M Media has also launched strategic cooperation with traditional online media such as Facebook (FB) and Youtube, and is committed to promoting the innovative development of the global media industry. This will enable M Media to expand its exposure on social media platforms and strengthen brand promotion and user interaction. This cooperation aims to provide users around the world with richer and more diverse content and entertainment experiences.

This cooperation will focus on digital media, aiming to integrate the extensive user base and technical advantages of FB and Youtube, and combine it with M Media’s rich content creation experience to achieve a strong alliance and form a healthy and complementary cooperation pattern. The two parties will conduct in-depth cooperation in content creation, communication channels, user operations and other aspects to promote the innovative development of the media industry and enhance user experience. First of all, in terms of content creation, both parties will jointly explore innovative content forms and themes, covering multiple fields such as film and television, news, entertainment, etc., to provide users with richer and more diverse content choices. The two parties will share resources and technologies through the cooperation platform to create high-quality original content to meet the diverse needs of users. Secondly, in terms of communication channels, Facebook, as one of the world’s largest social media platforms, has a massive user base, while YouTube is one of the most popular video sharing websites in the world, with hundreds of millions of users visiting it every day. By cooperating with these two platforms, M Media will be able to reach more users with its unique content and increase brand awareness and influence.

The company also plans to launch the functions of Internet celebrity anchors bringing goods and merchants opening stores in March 2024. This initiative aims to further meet users’ diversified needs for shopping, entertainment and social interaction, and provide users with more unique benefits and quality experiences. This allows them to directly participate in shopping and business activities, while also bringing more business opportunities and partners to M Media.

Internet celebrity anchors bringing goods is a shopping method that has emerged rapidly in recent years. It interacts with fans through live broadcasts and delivers product information and purchase links, thereby achieving instant shopping. The online celebrity anchor product delivery function launched by M Media this time will bring together various celebrity influencers, including fashionistas, beauty bloggers, gourmets, etc. They will recommend and display various high-quality products to users through the live broadcast platform, and provide Professional shopping suggestions to meet users’ needs for personalized shopping.

The merchant store function provides a new online sales channel for various merchants. Merchants can use this function to build their own online stores on MeloBee, display product information, publish promotions, accept orders and provide online customer service. This will open up a broader sales market for merchants and further promote the development of their online businesses. This also provides small merchants with a lower-cost, more flexible sales channel. Users can choose products that suit them by browsing products, viewing reviews, and communicating with merchants.

Since 2023, M Media has maintained a rapid development momentum in the Asian market. It is reported that M Media originally planned to be listed in the United States two years later. However, with the vigorous development of the short video media industry and the popularity of the Internet, M Media has risen rapidly, and the company’s listing time may be advanced to the end of 2024.

However, the impact of its early listing has also received attention. According to industry insiders, the listing of M Media may reduce some of the user income from marketing promotions. Changes in factors such as the company’s strategic goals and profit distribution before and after the listing may lead to a reallocation of market resources, which in turn affects the income of advertisers and entertainment product promoters. This change may be due to the company paying more attention to financial performance and shareholder interests. The market is generally full of expectations for the early implementation of the listing plan of this “upstart” company.

Media Contact
Company Name: MELOBEE
Contact Person: Mr. Long
Email: Send Email
Phone: +65 65528866
Country: Singapore
Website: https://melobee.im1010.top/

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