The 2024 Trip.com Global Partnership Conference and Nanchang Travelers Gala Successfully Held
On January 7 and 8, 2024, the 2024 Trip.com Global Partnership Conference and Nanchang Travelers Gala themed “Every participant is a hero” were held in Nanchang, Jiangxi Province. The event is jointly organized by Jiangxi Provincial Department of Culture and Tourism, the municipal government of Nanchang, and Trip.com Group. Li Hongjun, member of the Standing Committee of Jiangxi Provincial Party Committee, Secretary of Nanchang Municipal Party Committee, and Secretary of the Party Working Committee of Ganjiang New Area, attended and addressed the event. Other speakers include Mei Yi, Secretary of the Party Group and Director of Jiangxi Provincial Department of Culture and Tourism, Wan Guangming, Deputy Secretary of Nanchang Municipal Party Committee and Mayor, Wang Xiaofan, CFO of Trip.com Group, and Wang Wei, Senior Vice President of Trip.com Group. Besides, the chief expert of the World Tourism Cities Federation, Wei Xiao’an, attended and addressed the event. Key personnel attending the event include Chen Min, Vice Governor of Jiangxi, Zhao Jie, Deputy Mayor of Nanchang, Jiang Hao, Senior Vice President of Trip.com Group and CEO of Vacations Department, and Zhang Xu, Vice President and General Manager of Trip.com’s Government Cooperation Department.
Speech by Li Hongjun, member of the Standing Committee of Jiangxi Provincial Party Committee, Secretary of Nanchang Municipal Party Committee, and Secretary of the Party Working Committee of Ganjiang New Area
In his address, Li Hongjun highlighted the collaboration between Trip.com and Nanchang as a robust partnership uniting a world-leading travel services platform with top-tier tourism resources. He emphasized leveraging this strategic alliance to enhance the quality of tour offerings, visitor experiences, environmental sustainability, and peripheral industries. Li stressed the imperative of delving deeper into the tourism sector and integrating it with other thematic elements, as encapsulated in the concepts of “Tourism+” and “+Tourism.” This approach aims to elevate the standards of dining, lodging, transportation, shopping, and entertainment throughout the entire travel journey and to ultimately cultivate a dynamic city revered by travelers, esteemed by locals, and appealing to the young people.
Speech by Mei Yi, Secretary of the Party Group and Director of Jiangxi Provincial Department of Culture and Tourism
Mei Yi acknowledged Trip.com for its significant role in supporting the post-pandemic recovery of Jiangxi’s tourism, particularly in attracting visitors to the region. She also conveyed her hopes and expectations for entrepreneurs to share valuable insights into the development of Jiangxi’s tourism industry. Mei Yi emphasized the importance of collaborative efforts to ensure continuous progress. Furthermore, she extended a warm invitation to friends worldwide, encouraging them to contribute to promoting Jiangxi’s scenic beauty, revolutionary culture, rich ancient heritage, and promising opportunities. She wished for them to personally experience the unique charm of this picturesque destination.
Speech by Wang Xiaofan, CFO and Executive Vice President of Trip.com Group
In her address, Wang Xiaofan highlighted Trip.com’s data, revealing a remarkable surge in Jiangxi’s tourism sector. Compared to 2019, the region has witnessed an impressive 80% increase in the number of travelers and a substantial 61% growth in tourism revenue in 2023, showcasing robust momentum. She expressed confidence that moving forward, both parties would persist in unlocking the vast potential within Jiangxi’s tourism sector, collectively contributing to the goal of establishing Jiangxi as a globally acclaimed tourist destination.
Speech by Wang Wei, Senior Vice President of Trip.com Group
Wang Wei reiterated Trip.com’s unwavering commitment to actively contribute to the industry, fostering collaboration with partners across various sectors to empower Nanchang’s culture and tourism industry. The company is set to embark on a series of extensive collaborations, including efforts to attract more visitors to Nanchang, expand the inbound tourism market, foster and innovate new business models in tourism, deepen the integration of supporting services for tours, and consistently enhance Nanchang’s cultural and tourism image. These strategic initiatives aim to comprehensively propel the high-quality development of Nanchang’s culture and tourism sector.
During the event, Zhao Jie, a member of the Party Group of Nanchang Municipal People’s Government and Deputy Mayor, joined hands with Zhang Xu, Vice President of Trip.com Group and General Manager of Trip.com’s Government Cooperation Department, to formalize a strategic cooperation agreement. Moreover, Nanchang, Jingdezhen, Shangrao, and Huangshan, cities along the Nanchang-Jingdezhen-Huangshan route, inked cooperation agreements with prominent travel agents in China in a bid to promote a globally popular route.
At the same time, the Jiangxi Imagination Conference for Culture and Tourism took place, and Wei Xiao’an delivered a keynote speech themed “Culture and Tourism in the New Era and New Development for Jiangxi”. Experts such as Xu Lu, head of Trip.com’s College of Tourism and Deputy Director of the Tourism Service Subcommittee of the National Tourism Industry Steering Committee, held discussions on topics related to innovation and empowerment, service improvement, and shared prosperity in culture and tourism.
At the event, the 2023 Trip.com Ranking, the 2024 Winter-Spring Travel Trends, and 2023 Strategic Cooperation Destinations were revealed. Entrepreneurs from various sectors of the tourism industry gathered to exchange ideas with the Jiangxi side on the development and growth of the vacation market, analysis of and cooperation in the fragmented market industry, car rental strategies, and the development of Trip Planner in order to seek common development.
More than 2,900 attendees including officials from tourism administrative departments in some cities within and outside Jiangxi Province, domestic experts and scholars, executives of Trip.com Group, representatives from Trip.com’s supply chains of group travel, ticketing, car rental, and custom trips, travel agents, internet influencers, and representatives from the media, were present at the event. They were there to usher in a new chapter together for Jiangxi’s culture and tourism.
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